Provide real time and insightful web analytic metrics of websites and e-Services for the service owners to make data-driven, continuous improvements to their services, and to make timely responses to the public.
Websites and e-Services owners need metrics of their services to measure the performance, popularity and also insights for further service improvement.
Currently the web analytic metrics are aggregated and calculated from server side web access log. The lead time for web access log aggregation and calculation processes is typically 5-7 days as it takes time to collect all access log from Content Delivery Network (CDN) service providers around the globe and the on-premise facility to analyze the web access log to deliver the web analytic metrics.
Despite that the current web analytic calculation facility can provide basic metrics in dimensions (like time, content, demographic & user agent), it does not have the ability to correlate these dimensions and cannot depict typical user browsing behaviour and flow. Websites and e-Services owners need these metrics to tell a complete story so as to grasp the major pain points and prioritize the necessary improvements.
